Internet Marketing
It does not matter how good a site we build you, if it is not being seen, then it will not be making money. Our in-house marketing team can either provide consultancy or develop and execute a tailored strategy on your behalf. Initial focus tends to be on search engine marketing and linking strategies, but other techniques are also incorporated where required.
Keyword analysis is usually the starting point. We will determine what keywords internet surfers are using to find your competitors and then identify frequently searched terms where high search engine rankings can be achieved.
We will optimise the design and content of your site to achieve high search engine rankings on a broad range of search terms. Focus will be on achieving sustainable rankings through provision of relevant content.
Pay-per-click search engines and other search engine submission fees are now an essential part of the marketing mix. Through thorough testing with a variety of businesses and budgets we have experience of what does and does not work.
The number of sites linking to your site brings benefit through generating traffic directly and improving search engine ratings. Correct approaches and targeting the right organisations is essential. We can also implement affiliate schemes if required
We can advise on and manage e-mail marketing campaigns to your own or third party databases.
Successful marketing requires careful analysis of results. We use WebTrends logging software to provide you with extensive statistics. This information will allow you to assess the success of individual campaigns and improve the sales potential of your site.
We are happy to advise you on your Inforgen-powered website or your existing Internet presence. Please click below to contact us.
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